Role
Creative Direction
Project
Brand Identity / Motion Design / Marketing
Agency
Independant
Shine Beyond Clean
JC AutoDetailing is a rising, full-service car care brand dedicated to delivering flawless detailing with precision and care. Their service isn’t just about cleaning cars, it’s about creating a shine that turns heads and leaves a lasting impression. 🚗
THE PROBLEM
Strong Service. Weak Presence.
“Best detail my car’s ever had,” “It looks brand new again,” “I’ll never take my car anywhere else.” These are the kinds of reviews pouring in from customers. The quality of their work was never the issue, it was the fact that their incredible service and attention to detail weren’t being seen or recognized at the level they deserved.
“Built on precision, passion, and pride, not just soap and shine.”
THE SOLUTION
It Was Time For a Change
The brand needed a refresh, something bold that reflected its precision, passion, and sport-inspired energy. After exploring several logo sketches, the client and I aligned on a direction that captured the essence of JC AutoDetailing perfectly.
From there, I built out the full visual identity, including a font guide and a fresh colour palette of deep red, black, white, and dark grey to convey a sleek, high-performance feel. The new branding now embodies the confidence and professionalism that define JC AutoDetailing.
“The new detailing on my car from JC Auto Detailing is incredible! It looks so clean and polished that I’ve been showing it off to everyone I know!”
Customer 1
“JC Auto Detailing completely transformed my car! The attention to detail is amazing, it now looks like it just rolled off the showroom floor!”
Customer 2
“I’ve never seen my car shine like this before. JC Auto Detailing went above and beyond, and I recommended them to friends and family!”
Customer 3
UX/UI DESIGN
All New Everything
The new UX/UI design establishes JC Auto Detailing’s online presence, giving customers a seamless way to explore services and book directly through the website or mobile. Focused on clarity, accessibility, and ease of use, the redesigned experience simplifies the booking process while reflecting the brand’s professional and high-performance identity. By creating a consistent digital foundation, JC Auto Detailing can now better connect with customers and grow its online engagement.
RETROSPECTIVE
What I Learned
01 - Designing With Purpose
I learned how to focus design decisions around clear business goals, creating a digital experience that directly supports online bookings and customer engagement.
02 - Balancing Aesthetics and Function
I discovered the importance of blending visual design with usability, ensuring the interface not only looks professional but also feels effortless for users to navigate.
03 - Iterating Through Feedback
Through testing and refinement, I learned how valuable user and mentor feedback is in shaping a product that truly meets both brand and user needs.
