Design started as a hobby for me. I spent hours on editing software, creating posters of my favorite singers and artists, and even building websites to make my school projects stand out. I have always been drawn to helping people, and empathy has always been a core part of who I am. That curiosity about understanding people is what led me to product design, a field that perfectly merges my creative interests with my desire to make meaningful experiences.
Today I am a product designer based in Vancouver, BC, passionate about creating digital experiences that are both thoughtful and impactful, blending creativity, human-centred thinking, and problem-solving to design products that truly resonate with users.
I’m Simran, I create and tell stories through design.
My Design Principles
Curiosity
With enthusiasm and curiosity beyond design challenges, I believe in delving deeper into core problems, uncovering new possibilities, and ultimately enhancing the user experience.
Purposefulness
I strive to design with intention by asking the 5 Ws and one H, which informs my decisions for creating intuitive and understandable product experiences.
Optimism
Embracing the reality that nothing is flawless or truly finished, there will always be better solutions and room for growth and improvement in design and life.
Powerhouse
•
Creative Force
•
Strategic Thinker
•
Powerhouse • Creative Force • Strategic Thinker •
Skills
Design —
Design System
UX Design
UI Design
User Research
Prototyping
Product Thinking
Visual Design
Journey Mapping
Tools —
Adobe CC
Figma
Framer
Miro
Protopie
Webflow
Squarespace
Shopify
Personal —
Collaboration
Storytelling
Design Critique
Adaptability
Empathy
Technical —
HTML
CSS
JavaScript (basic)
Vibe Coding
When I’m not designing…
☕️ Coffee and Food
I'm a coffee lover and sweet treat enthusiast who enjoys discovering cozy local cafes and savoring a great cup of coffee. On weekends, you’ll often find me in the kitchen baking recipes from my moms cookbook.
📚 Reading and Writing
Reading and writing have always been a second passion of mine. I love diving into stories and crafting my own, and I’ve even written a novel titled One More Dizzy Creature. Among the many books I’ve read, Tuesdays with Morrie remains a personal favourite, inspiring me with its depth and humanity.
🗺️ Exploring
Whenever I have free time, I love exploring all that Vancouver has to offer. From hiking new trails and taking in scenic views to discovering hidden gems and unique thrift shops around the city, I’m always excited to uncover something new and inspiring.
🍿 Movies and TV Shows
I’ve always been a movie and early 2000s TV shows lover. I’ll always say that films from the 90s and early 2000s just have something special about them. I can never choose a single favourite movie, but when it comes to TV, Gilmore Girls tops the list — I’ve watched it over 12 times! I also have a soft spot for Boy Meets World, enjoying the nostalgia and heart in those classics.
